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EP 99- Zack Williams, Founder of ROI Marketing Firm: Feel, Touch, See, Smell, and Creating With Work Ethic

Zack Williams ROI Marketing



There are those who are self-taught, self-educated, and ultimately self-liberated. The box we’ve been given to create our lives in doesn’t work for everyone. There’s a certain freedom that exists when you discover your true superpowers, focus your efforts on results, doing a great job, sticking to your core values, and maintaining the highest level of ethics in life and business.  Executing at an elite level transforms the quality of your life 100%. 

Zack Williams is Founder of ROI Marketing Firm, dedicated on helping businesses and entrepreneurs dial in their marketing efforts by getting to know people first. Listening to the true needs.  Focusing on the small details, and then tailoring a plan that maximizes and provides a true return on investment. 

Today, Pedro and Zack jump in like old friends.  Last week, they were having dinner in Dallas sharing the tremendous amount of stress and pressure that comes with being an entrepreneur.  They also celebrated their successes in finding a better way to live a great life. On today’s episode, Pedro and Zack talk about the difference in working in a Corporate job compared to being an entrepreneur.  

Zack talks alot about the importance of work ethic over skillset and how he leveraged it to climb the Corporate ladder which led him to working with big national and worldwide brands at the age of 19.  He talks about the anomaly of making $140K a year and having to live in a 600 square foot home. 

Zack talks candidly about his monthly expenses as an entrepreneur, how he set up his life to live well below his means by paying off all his debt, and the end results after his very first year in business. He even takes some time to share what he’s doing to make the world a better place starting by working with 2 young men who almost got hauled off to jail for simply trying to do what entrepreneurs do when they first start out…….hustle. 


What You’ll Learn:

  • Why renting Lambo and wearing Flashy Watches aren’t required to make you more money

  • The freedom that comes with no regulations on service-based businesses and why it’s important to vet and verify what people are selling you

  • How doing right by a business, having a great work ethic is sometimes more beneficial than skillset

  • Some of the experiences Zack had while working for Redbull, Hardrock Cafe’, Peterbuilt, and Harley Davidson 

  • How Zack rose to the tops of marketing departments quickly in very highly structured corporate companies

  • Why there’s never enough money, time, or the right opportunity to start a business

  • How Zack ended up brining his new born daughter home to a 600 sq ft apartment while he was making $140K a year 

  • Why Zack didn’t want his wife and daughter living life through a cell phone and what made him quit his high-paying corporate job

  • How living good was making $140K per year and why Zack saw how living on $2500 a month became living life great

  • How much money Zack made his first year in business

  • Why you don’t have to wait for some fat guy in a suit to tell you what to do 

  • What it looks like when you work for yourself versus working for a corporate company; it shows up in your bank account

  • A really cool story that changed the lives of 2 young men that and how Zack prevented them from being hauled off to jail

  • And much more! 


Favorite Quote:

You gotta know where you want to end up.  There are levels to this.  You have to be willing to earn your stripes.” Zack “ROI” Williams 


Connect With Zack: 

 Zack ROI Williams


How To Get Involved:

From rock bottom and $500 to his name, Pedro Meneses moved to the US, left everything behind seeking answers to turning his life around, becoming an entrepreneur, and thriving in business.

This show is for entrepreneurs who need a dose of reality to develop mental toughness, remove the fear of taking action, and are ready to pay the price, fight, and win at all costs!

In each episode, Pedro introduces you to world-class entrepreneurs and leaders who will share their stories and knowledge to help you get a clear vision, operate at the highest level, and build an empire.


Be sure to Connect With Pedro and check out the most recent episode of Chronicles of a Modern Beast in Apple Podcasts

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