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90. Live It Full: Knowing Who the F#ck You Are and Break the Chains to Redefine Family Legacy - Richard Fergeson

Richard Fergeson

Have you ever looked in the mirror, truly looking at your face without breaking your own gaze as you ask exactly who the f#ck you are?  The truth is not something many people are courageous enough to search for. Very few do the research to discover where they come from. Chances are, your family has been here for generations, but do you know where they come from and who they are?  Today, you’re in for a treat, because today’s guest can tell you exactly where he’s from and who he is and what he’s doing to change the course of his family’s legacy.

Richard Fergeson is Co-owner of 2 Insurance agencies, co-founder of Live It Full, host of the Live it Full Podcast, and a serial entrepreneur with a huge focus as a real estate investor in multi-family, residential, and commercial property holdings. He is an engaged father with his four children and a present husband to his wife, Kate.

Pedro and Richard are breaking the conventions most hear in the conversations had by 2 men on today’s episode.  They take a primordial plunge into the depths of what it means to be a modern-day man.  Richard shares how he did a deep dive into his family history searching for answers to who he was descendant from, only to discover he hailed from Scottish Royalty.  In today’s terms, his family lineage would be the equivalent of Instagram Influencers, but quickly learned how they had to fight through being treated like indentured servants once they landed in Virginia.  Richard and Pedro discuss fatherhood, homeschooling, private schooling, love, what it takes to be a good husband, coasting through life, and the desire to run through the woods and learn the importance of being able to provide for your family off the grid if necessary.  There’s so much golden wisdom in this episode. You’re in for a treat.    


What You'll Learn:

  • Something Richard learned early about his family at a young age

  • Why his parents raised him the way they did and what he decided to change once he became a parent

  • Why Richard and his wife Kate decided to launch Live it Full and what inspired it

  • How many children Richard has

  • Why the birth of one of Richard’s sons saved him

  • The impact and wake up call that shook Richard to his core after the passing of his father

  • A realization that Richard’s pursuit of money, cars, and houses almost left him emotionally destitute

  • How many people had to have lived for you to be here (this is some deep generational math you’ll hear here)

  • The importance of last names and why it’s so important to males

  • Getting your ass whipped and the importance of raising kids in today’s world 

  • Why it’s important to have core values and all four areas of your life in line

  • One of Pedro’s biggest fears

  • How Richard navigates the “softness” of society in today’s age 

  • Richard’s mentality as it pertains to having and raising children 

  • Why Richard and his wife Kate want to bring their children to work to expose them to what they’re doing

  • And much more! 



  “If you didn’t come from a healthy family, make sure a healthy family comes from you.” Richard Fergeson 

Connect with Richard: 


Live It Full 


How To Get Involved:

From rock bottom and $500 to his name, Pedro Meneses moved to the US, left everything behind seeking answers to turning his life around, becoming an entrepreneur, and thriving in business.

This show is for entrepreneurs who need a dose of reality to develop mental toughness, remove the fear of taking action, and are ready to pay the price, fight, and win at all costs!

 In each episode, Pedro introduces you to world-class entrepreneurs and leaders who will share their stories and knowledge to help you get a clear vision, operate at the highest level, and build an empire.


Be sure to Connect With Pedro and check out the most recent episode of Chronicles of a Modern Beast in Apple Podcasts

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