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EP 116- Vinnie Potestivo, Branding Guru/Entertainment Titan: Becoming a Guru Through Branding

Media and Entertainment is ever changing in society. It is a completely different version of humor, action, suspense, and storytelling than it was just 20 years ago.

What is the reason for such a drastic change?

Today Vinnie shares his experience in Branding and why media will always pivot to attract the audience. 

With over 25 years of experience in the Branding Industry, Vinni Potestivo has made a huge impact in his Industry by becoming an Emmy Award-winning Media Advisor, Content Coach, and an Executive Brand Strategist.

After his start on MTV in the 1990’s Vinnie continued to scale his career helping and developing his peers and clients which has continued to fuel his motivation to continue his success.   

There are many different questions speculating around how branding works and what is the most effective way of getting your name out there.

Vinnie addresses why Branding is a reflection of who you are and the kind of work you want to do.

As Pedro and Vinnie speak into the episode they both share why Branding and marketing is critical to Entrepreneurs and Business Owners.

Vinnie talks about when he first started off his career and how it took him 25 years to finally be nominated for an Emmy, it wasn’t because he didn’t have interesting work.

It was because he didn’t step into the same room and make himself heard.  


What You’ll Learn: 

  • The impact Podcast’s are having in the world of business
  • Vinnies interactions on MTV and how it shaped his career
  • The three things you need to sell in your Advertisements  
  • The value of making an interview a meeting
  • Why LMO drives Vinnie crazy 
  • The importance of being heard and understood
  • Why Vinnie find’s ways to test his core values
  • How media affects the economy
  • What Entrepreneurs need to do in order to improve their branding 


Favorite Quote: 

“Visibility without share, that's entertainment.  That's education, visibility, and with sharing, is discoverability. ”

- Vinnie Potestivo


Connect with Vinnie: 


Instagram- I Have a Podcast 


 I Have a Podcast 


How To Get Involved:


From rock bottom and $500 to his name, Pedro Meneses moved to the US, left everything behind seeking answers to turning his life around, becoming an entrepreneur, and thriving in business.

This show is for entrepreneurs who need a dose of reality to develop mental toughness, remove the fear of taking action, and are ready to pay the price, fight, and win at all costs!

In each episode, Pedro introduces you to world-class entrepreneurs and leaders who will share their stories and knowledge to help you get a clear vision, operate at the highest level, and build an empire.

Be sure to Connect With Pedro and check out the most recent episode of Chronicles of a Modern Beast in Apple Podcasts

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